This data protection declaration informs users about the type, scope and purpose of the collection and use of personal data by the responsible provider [THE Backpackertrail Services UG, Kurfürsten-Anlage 52, 69115 Heidelberg, info [at] backpackertrail.de, +4962214162090] on this website (hereinafter referred to as "offer").
The legal basis for data protection can be found in the German Data Protection Regulation (DSGVO) and the German Telemedia Act (TMG).
Handling of Personal Data
Personal data is information that can be used to identify a person, i.e. information that can be traced back to a person. This includes the name, email address or telephone number. But also data about preferences, hobbies, memberships or which websites were viewed by someone count as personal data.
Personal data is only collected, used and passed on by the provider if this is permitted by law or if the user consents to the collection of the data.
Data Categories; Data Sources
In principle, we process the personal data that you provide to us in the context of an enquiry, a pre-contractual legal relationship or a contractual relationship. In individual cases and insofar as this is necessary for the performance of the contract, we also process personal data that has been permissibly taken from publicly accessible sources (e.g. commercial registers, debtors' registers, internet) or permissibly transmitted to us by third parties (e.g. credit agencies).
This may include personal data (name, birthday, legal representative), address data (address, e-mail address, contact person), financial data (name of account holder, IBAN, BIC), contract data (contract term, purchased services, cancellations), communication data (correspondence, e-mail correspondence), advertising data (advertising letters) as well as other, comparable categories of personal data.
General Processing of Visitor Data
The use of our website is generally possible without providing personal data.
However, we would like to point out that access data is also collected in this case and stored in the server log files. This involves the following data in particular:
- Browser type / your browser version,
- operating system,
- the website from which you visit us,
- date and time of your visit,
- your IP address.
As a matter of principle, we evaluate this information in an anonymised form to defend against attacks and to improve our offer (processing of personal data within the framework of a balancing of interests pursuant to Art. 6 para. 1 p. 1 lit. f) DSGVO) and subsequently delete it. As a rule, the data cannot be traced back to your person and is not merged with other data.
However, in the event of concrete indications of illegal use, we reserve the right to subsequently evaluate the data.
During your visit to our website, cookies may be used on various pages. These are text files that are placed on your computer and, among other things, enable a smooth visit to our website.
Cookies are sometimes necessary to ensure the functionality of our website. The use of such function cookies is based on a legitimate interest in enabling the use of our website incl. its functions according to Art. 6 para. 1 p. 1 lit. f) DSGVO.
We use other - not necessary - cookies on the basis of Art. 6 para. 1 p. 1 lit. a) DSGVO and thus on the basis of your consent. The purposes of the cookies used in each case include:
- Enabling the use of special functions,
- the (pseudonymised) analysis of user behaviour in order to optimise our website,
- To increase the attractiveness and user comfort of our website,
- improvement and demand-oriented design of our offer.
Most of the cookies we use are deleted from your computer after you close the browser (session cookies). Other types of cookies may remain on your computer and enable us to recognise your computer the next time you visit our site by means of the user profile created (permanent cookies).
You can declare your consent by ticking the cookies you agree to use when you visit our website and then confirming your choice.
Your personal data will be deleted by us without delay as soon as the data is no longer required for the fulfilment of contractual and legal obligations or the purpose for which the data was processed has been achieved and the data is no longer required for this purpose.
Personal data shall be stored at least for as long as is necessary for the fulfilment of contractual obligations and the exercise of contractual rights. This period may extend beyond the actual contractual period, as the data may still be relevant after the end of the contract within the framework of the limitation periods. In addition, deletion can only take place once any retention periods under tax and commercial law have expired.
If you contact us by e-mail or via a form provided, we process the personal data you provide in order to respond to your enquiry. We delete the data once we have completed processing your enquiry, unless there is a contractual or legal obligation to retain the data.
If you send us an enquiry via our contact form, we process the data you have provided on the basis of your consent pursuant to Art. 6 Para. 1 Sentence 1 lit. a) DSGVO in order to process your enquiry. In principle, your data will be deleted after the enquiry has been processed, unless there is a contractual or legal obligation to retain it. If you provide us with contractually relevant information, we will transfer this to our inventory system.
You can revoke your consent at any time with effect for the future using any of the contact details provided.
The data entered during registration is used for the purpose of using the offer. Users may be informed by e-mail about information relevant to the offer or registration, such as changes to the scope of the offer or technical circumstances. The data collected can be seen from the input mask within the scope of registration. This includes name and email address.
We offer a blog on our website with articles about our activities. Here you have the opportunity to make comments. Your comment will be published with the username you provide, which is why it is advisable to use a pseudonym. Only your username and e-mail address are required to use the comment function, all other information is voluntary.
When you submit a comment, we also store your IP address, which we delete after one week. This storage is necessary for the exercise of our rights in the event of illegal content and for the defence against any liability claims. We need your e-mail address to contact you if your comment is objected to by third parties (Art. 6 para. 1 p. 1 lit. b) and lit. f) DSGVO). We do not check comments before they are published. If comments are objected to by third parties as unlawful, we reserve the right to delete them.
Comments and Contributions
When you post a comment, you can subscribe to the comment by ticking the box.
You will then be informed when your post is commented on again. We use the double opt-in process for this, whereby you first receive an email to verify your email address. If you confirm your e-mail address, you will subsequently receive notifications, which you can unsubscribe from at any time by clicking on the corresponding link in the e-mail. Your personal data (e-mail address, time of registration, IP address) will be stored by us until you unsubscribe.
If you have registered for our newsletter, we process the data you have provided on the basis of your consent in accordance with Art. 6 Para. 1 Sentence 1 lit. a) DSGVO in order to send you our newsletter on a regular basis. To register, it is sufficient to provide an e-mail address. The other information is provided voluntarily. For legal reasons, we also store the IP address and the date of registration.
Our newsletter is sent using the MailChimp service, a service provided by The Rocket Science Group, LLC, 512 Means St., Suite 404 Atlanta, GA 30318 ("MailChimp"). We have concluded an order processing agreement with the provider. We use the so-called double opt-in procedure for registration, in which you must explicitly confirm your email address again in a second step after you have agreed to receive the newsletter. Only then will the service be activated.
The data you provide during registration is transferred to MailChimp and stored there. The data is processed for the purpose of analysing whether the newsletter was opened and how it was specifically used. We do this to increase the attractiveness of our newsletter and to check our marketing measures. However, we do not process the data for an individual evaluation of user behaviour.
You can find more detailed information on data protection at MailChimp at
You can also revoke your consent at any time with effect for the future. A link for revocation can be found at the end of each newsletter email. Of course, you can also revoke your consent via the other contact options offered.
Integration of Third-party Services and Content
It may happen that third-party content, such as videos from YouTube, maps from Google Maps, RSS feeds or graphics from other websites, are integrated within this online offer. This always assumes that the providers of this content (hereinafter referred to as "third-party providers") are aware of the IP address of the user. Without the IP address, they could not send the content to the browser of the respective user. The IP address is therefore necessary for the presentation of this content. We endeavour to only use content whose respective providers only use the IP address to deliver the content. However, we have no influence if the third-party providers store the IP address, e.g. for statistical purposes. Insofar as this is known to us, we inform the users about this.
Data Subject Rights
As a data subject of personal data processing, you have the following rights:
You have the right to request confirmation as to whether personal data concerning you is being processed. If this is the case, you have the right to be informed about the personal data and to receive the information listed in detail in Article 15 of the GDPR.
You have the right to obtain from the controller the rectification without delay of inaccurate personal data concerning you and, where applicable, the completion of incomplete personal data (Art. 16 GDPR).
You have the right to request the controller to delete personal data concerning you without undue delay if one of the reasons listed in detail in Article 17 of the GDPR applies, e.g. if the data are no longer needed for the purposes pursued (right to erasure).
You have the right to request the controller to restrict processing if one of the conditions listed in Art. 18 DSGVO applies, e.g. if you have objected to the processing, for the duration of the controller's review.
You have the right to object to the processing of personal data concerning you at any time on grounds relating to your particular situation. The controller will then no longer process the personal data unless it can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing is for the purpose of asserting, exercising or defending legal claims (Article 21 GDPR).
With regard to exercising your rights, you can contact us at any time via the contact options provided on our website.
Right to Object in the Case of Direct Advertising
In individual cases, we process personal data in order to carry out direct advertising. In this case, you have the right to object at any time to the processing of personal data relating to you for the purposes of such advertising (Art. 21 DSGVO).
If you object to the processing for direct marketing purposes, the personal data will no longer be processed for these purposes.
Right to Appeal
Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority if you consider that the processing of personal data concerning you infringes the GDPR (Article 77 GDPR). You can assert this right with a supervisory authority in the member state of your residence, workplace or the place of the alleged infringement. In Baden-Württemberg, the competent supervisory authority is the State Data Protection Commissioner of Baden-Württemberg.
You can find more information on the service portal of the state of Baden-Württemberg under the following link:
Of course, you can also contact us directly if you are dissatisfied or have questions about data protection. The quickest way to reach our internal contact person on the subject of data protection is to use the following contact details:
Obligation to Provide Data
In principle, there is no obligation to provide data. However, the provision of data may be necessary for the use of certain functions or for the conclusion of a contract. If you do not provide the required data, you will not be able to use certain functions or services, or a contract cannot be concluded.
Information on Google Services
We use various services on our website provided by Google Inc. ("Google"), 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
You can find more detailed information on the individual concrete services of Google that we use on this website in the further data protection declaration.
By integrating Google services, Google may collect and process information (including personal data). It cannot be ruled out that Google also transmits the information to a server in a third country.
As can be seen from Google's Privacy Shield certification (available at https://www.privacyshield.gov/list under the search term "Google"), Google has undertaken to comply with the EU-US Privacy Shield Framework and the Swiss-US Privacy Shield Framework on the collection, use and storage of personal data from the member states of the EU and Switzerland respectively. Google, including Google LLC and its wholly owned subsidiaries in the US, has declared by certification that it complies with the Privacy Shield Principles. You can find more information about this at https://www.google.de/policies/privacy/frameworks/.
We ourselves cannot influence what data Google actually collects and processes. However, Google states that, in principle, the following information (including personal data) may be processed, among others:
Log data (in particular the IP address)
Unique application numbers
Cookies and similar technologies
If you are logged into your Google account, Google may add the processed information to your account depending on your account settings and treat it as personal data, cf. in particular https://www.google.de/policies/privacy/partners.
Google states the following about this, among other things:
"We may combine personal data from one service with information and personal data from other Google services. This makes it easier for you to share content with friends and acquaintances, for example. Depending on your account settings, your activities on other websites and apps may be linked to your personal data to improve Google's services and advertisements served by Google." (https://www.google.com/intl/de/policies/privacy/index.html)
You can prevent this data from being added directly by logging out of your Google account or also by making the appropriate account settings in your Google account.
Furthermore, you can change your cookie settings (e.g. delete cookies, block cookies, etc.). You can find more information on this under "Cookies".
Information on Google's privacy settings can be found at https://privacy.google.com/take-control.html.
This website uses Google Ads and, as part of Google Ads, conversion tracking, an online advertising service provided by Google Inc. Google Ads is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Google Ads and Google Conversion Tracking is an analysis service provided by Google. When you click on an ad placed by Google, a so-called "cookie", a text file, is stored on your device, which enables an analysis of the use of the websites visited by you. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States or other third countries. These cookies lose their validity after 30 days. If you visit certain pages of ours and the stored cookie has not yet expired, Google and we will be able to recognise that someone has clicked on the ad and thus been redirected to our website. Each Google Ads customer receives a different cookie. Cookies can therefore be tracked across Google Ads customers' websites.
The legal basis for the processing of personal data described here is Art. 6 (1) lit. f) DSGVO. By being able to evaluate the success of individual offers, we can, among other things, react in a targeted manner to market behaviour and place our offers in the best possible way for interested users. Google also has a legitimate interest in the (personal) data collected in order to improve its own services.
Right to Object
You have the right to object.
At https://support.google.com/ads/answer/2662922?hl=de you can deactivate the settings for personalised advertising.
Furthermore, you can change your cookie settings (e.g. delete cookies, block cookies, etc.). You can find more information on this under "Cookies".
Information on Google's privacy settings can be found at https://privacy.google.com/take-control.html?categories_activeEl=sign-in.
The provision of personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are also not obliged to provide the personal data. However, failure to provide the data may result in you not being able to use this function of our website or not being able to use it to its full extent.
Use of Google Web Fonts
We use external fonts, so-called Google Fonts, on our website. The operator of Google Fonts is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").
The integration of the web fonts takes place via an interface ("API") to the Google services. By integrating the web fonts, Google may collect and process information (including personal data). It cannot be ruled out that Google also transmits the information to a server in a third country.
We do not collect any data ourselves in the context of providing the Google Fonts.
By integrating Google Fonts, we pursue the purpose of being able to display uniform font types on your device.
The legal basis for the processing of personal data described here is Art. 6 para. 1 lit. f) DSGVO. Our necessary legitimate interest lies in the great benefit that a uniform display of fonts offers. Through the possibility of a uniform display, we keep the design effort lower than if we had to react to font standards of different operating systems or browsers with our own graphically adapted web pages. Google also has a legitimate interest in the (personal) data collected in order to improve its own services.
Right to Object
You have the right to object. You can send or inform us of your objection at any time (e.g. by e-mail to email@example.com).
The provision of personal data is neither legally nor contractually required and is not necessary for the conclusion of a contract. You are also not obliged to provide the personal data. However, failure to provide such data may result in you not being able to use our website or not being able to use it to its full extent and the presentation of the website may change.
You can find more information at:
Use of YouTube
Plugins of the social network Youtube are used on our website. The operator of YouTube is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
When using plugins, we rely on your consent to the collection of data. If you do not consent to the use of data when you first visit our website, the Youtube plug-in will not be activated, so that no data is transmitted even if you accidentally interact with a Youtube plug-in.
If you consent to the processing of your data by the Google Maps plugin as part of the opt-in procedure, the lawfulness of the processing of your data is based on consent in accordance with Art. 6 (1) p. 1 lit. a) DSGVO, so that we use your data to the extent of the consent you have given for the purposes of the link with Youtube.
If you are on a page of our website that contains such a plugin, your browser will only establish a direct connection with Youtube's servers when the user activates the relevant button by clicking on it ("extended data protection mode"). The content of the plugin is then transmitted by Youtube to your browser and integrated by it into the website. By activating the plugin, Youtube receives the information that you have accessed the corresponding page of our website. Content is then transmitted by Youtube to your browser and included on the page. Youtube thereby receives the message that you are on the corresponding page of our website. This happens even if you do not have a profile on Youtube or are not logged in. Personal data (including your IP address) is then automatically forwarded to a Youtube server located in the USA and stored.
A direct allocation on the part of Youtube only takes place if you are logged in to Youtube. A corresponding interaction also takes place if you actively press the corresponding button. This results in publication on your Youtube account and display in your contacts. Further details on how Youtube handles your personal data can be found on the following page: https://policies.google.com/privacy?hl=de&gl=de.
We process the data on the basis of your consent declared when activating the plugin in accordance with Art. 6 para. 1 p. 1 lit. a) DSGVO. The transfer of data to the USA is permissible based on your consent in accordance with Art. 49 (1) sentence 1 lit. a) DSGVO.
Use of Google reCAPTCHA
We use the Google reCAPTCHA service of Google Inc. in order to be able to determine whether improper automated entries are being made in our Internet forms. The operator of Google reCAPTCHA is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").
We process the data on the basis of your declared consent in accordance with Art. 6 para. 1 p. 1 lit. a) DSGVO. The transfer of data to the USA is permissible on the basis of your consent pursuant to Art. 49 (1) p. 1 lit. a) DSGVO.
The use is also made to safeguard legitimate interests pursuant to Art. 6 para. 1 p. 1 lit. f) DSGVO.
In the process, your referrer URL, your IP address, your behaviour in relation to the input mask and, if applicable, further data required for the service are transferred to Google. You can find more information on Google's data processing at
Amazon Affiliate Program
Revocation, Changes, Corrections and Updates
Upon request, the user has the right to receive information free of charge about the personal data stored about him or her. In addition, the user has the right to correct incorrect data, block and delete his or her personal data, insofar as this does not conflict with any legal obligation to retain data.
The website uses the remarketing function "Facebook Pixel" of Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Facebook"). Users of the website can thus be shown interest-based advertisements when visiting the social network Facebook and other websites that also use this function. In this way, we pursue the interest of showing you advertising that is relevant to you in order to make your visit to our website more interesting.
If you consent to the processing of your data within the scope of the opt-in procedure, the lawfulness of the processing of your data is based on consent pursuant to Art. 6 (1) sentence 1 lit. a) DSGVO, so that we use your data within the scope of the consent you have given for the purposes of marketing and the evaluation of your usage behaviour.
Due to the use of the plugin, your browser establishes a direct connection to the Facebook server. We have no influence on the processing of the data that is collected by Facebook due to the use of the function. As far as we are aware, Facebook receives the information that you have accessed the sub-page of our website or clicked on the advertisement. Facebook can assign this information to your account if you are registered with Facebook. If you are not registered or logged in, it is still possible that Facebook processes the IP address and other identifying features.
Information about the use of this website and your IP address are transmitted to Facebook servers in the USA and other third countries and are also stored on these servers.
We process the data on the basis of your declared consent according to Art. 6 para. 1 p. 1 lit. a) DSGVO. The transfer of data to the USA is permissible on the basis of your consent according to Art. 49 para. 1 p. 1 lit. a) DSGVO.
In addition, Facebook states that it uses the standard contractual clauses of the European Union within its corporate structure in order to ensure that data protection requirements are met when data is transferred to third countries (cf. regarding Facebook: https://de-de.facebook.com/policy.php -> How do we process and transfer data within the scope of our global services?)
Pinterest Conversion Tracking
We use the Pinterest tag, a tool of Pinterest Inc, 651 Brannan Street, San Francisco, CA 94103, USA (hereinafter "Pinterest"). The use of this Pinterest tag enables us to effectively use and optimise our Pinterest campaigns, in particular by measuring their conversion. This serves to protect our legitimate interests in the optimal marketing of our offer, which outweigh our interests in the context of a balancing of interests. Your data is thus processed in accordance with Art. 6 (1) f) DSGVO.
Pinterest is certified for the so-called "Privacy Shield" (EU-U.S. data protection agreement), which provides a guarantee for compliance with European data protection law. You can find more information about the "Privacy Shield" here: https://www.privacyshield.gov/list.
For the Pinterest tag, a small snippet of computer code ("snippet") is embedded in our website, which enables us to ensure that our Pinterest ads are only displayed to users who have previously shown interest in our offer. It also allows us to track the actions of Pinterest users to measure the effectiveness of the Pinterest campaign. All data that we can view is anonymous to us, so we cannot draw any conclusions about an individual user. The following data is processed: IP address of the end device used; device information on the end device used (e.g. type of end device used); operating system of the end device used (e.g. Windows 10); date and time of the call; type and, if applicable, content of the campaign; reaction to the campaign shown (e.g. subscription to the newsletter).
The information generated in this way (including your IP address) is transmitted by your browser directly to a Pinterest server in the USA and stored there. If you are also logged in to Pinterest or log in to Pinterest after visiting our website, Pinterest can assign your visit to our website directly to your Pinterest account, link it to your person and use it for its own advertising purposes. Furthermore, this data about your user behaviour can be used by Pinterest to evaluate and optimise the effectiveness of advertisements on Pinterest for statistical and market research purposes.
If you do not wish this data processing, you can switch it off in the settings of your Pinterest account ("Privacy and data" >> "Individual customisation").
You can find more information on this at the URL https://help.pinterest.com/de/article/personalization-and-data.
Further information on the processing of your data by Pinterest, as well as your rights in this regard and setting options for protecting your privacy can be found in Pinterest's data protection information: https://policy.pinterest.com/de/privacy-policy.
Use of Facebook Social Plugins
Some of our websites include social plugins, which are, however, deactivated in the default setting for reasons of data protection. If a user calls up our website, no data is therefore transmitted to the social media services (e.g. Facebook). Profiling by third parties is thus excluded.
If you consent to the processing of your data by the respective plugin as part of the opt-in procedure, the lawfulness of the processing of your data is based on consent pursuant to Art. 6 (1) p. 1 lit. a) DSGVO, so that we use your data to the extent of the consent you have given for the purposes of linking to the respective social network.
Users then have the option of activating the social plugins with one click and thus giving their consent to communicate with the respective social network. If a social plugin is activated, certain data is transmitted to the respective social network, e.g. the user's IP address, information about the browser and operating system used, the website accessed, and the date and time. In the course of this communication, data is also uploaded from a server of the social media provider to our website.
The respective provider of the social plugin receives information about which websites the user visits. This may happen regardless of whether the user is currently logged in to the provider of the social plugin (e.g. Facebook) or not, or has his or her own profile there. The provider may also process this data outside the European Union and may be able to create individualised usage profiles. We have no influence on the type, scope and purpose of data processing by the providers of the respective social media services.
In the context of the use of social plugins, the aim is to conclude a contract on joint responsibility within the meaning of Art. 26 DSGVO between us and the respective plugin providers. For further information, please refer to the respective paragraph on the individual social plugins.
We would also like to point out that our website contains further links to external third-party websites, whereby we have no influence on the processing of data on these third-party websites.
On some of our web pages, we use a plugin from the provider Vimeo, LLC with headquarters at 555 West 18th Street, New York, New York 10011 ("Vimeo").DS
We rely on your consent to the collection of data in the context of the use of plugins. If you do not consent to the use of data when you first visit our website, the Vimeo plug-in will not be activated, so that no data is transmitted even if you accidentally interact with a Vimeo plug-in.
If you consent to the processing of your data by the Vimeo plugin within the scope of the opt-in procedure, the lawfulness of the processing of your data is based on consent in accordance with Art. 6 para. 1 p. 1 lit. a) DSGVO, so that we use your data to the extent of the consent you have given for the purposes of the link with Vimeo.
In this case, a connection to the Vimeo servers is established when you call up a website with such a plugin and the plugin is displayed. The page you have visited is transmitted to the Vimeo server. If you are logged into your Vimeo user account during the visit, the website visit will be assigned accordingly. Further information such as the confirmation of the start button can also be assigned to your user account.
Information about the use of this website and your IP address are transmitted to LinkedIn servers in the USA and other third countries and also stored on these servers.
We process the data on the basis of your consent declared when activating the plugin in accordance with Art. 6 para. 1 p. 1 lit. a) DSGVO. The transfer of data to the USA is permissible based on your consent according to Art. 49 para. 1 p. 1 lit. a) DSGVO.
Live Chat Function
A live chat function is used on our site. In this context, the data you provide (name, e-mail address, location, chat content, any uploaded files) is collected and stored for the course of the chat. After the end of the chat, the data is generally deleted, unless the storage is necessary for the implementation of a contractual relationship. In this case, further processing is carried out in accordance with the above-mentioned general requirements.